UNIT-1 Foundation
- Fundamentals of communication.
- Effective writing & presentation.
- Basics of lifestyle building & image projection.
- Introduction to communication tools & its usage.
- Introduction to mass media, digital platform and its effective usage.
UNIT-2 Culture & Communication
- Visual culture & communication art.
- Lifestyle & digital culture.
- Public relation & collaboration.
- Social media & online communication.
- Integrated marketing communication.
- Creative direction in lifestyle & social media.
UNIT-3 Branding
- Visual and emotional branding.
- Editorial environment.
- Luxury image & brand construction.
- Finance and management control.
Unit-4 Course work
- Critical analysis of communication and image projection of leading public figures and influencers from different domains.
- Personal rebranding master project.
Optional Module
- One month to basic six months course for advanced certification.
- Creating magazine- content & context.
- Art/media management & production.
